Gatekeeping Your Brand
In all art forms, whether it be writing, music, architecture, fashion or what have you, there are usually more well-known artists or larger companies that will steal the ideas of less known, yet more creative artists and companies. The larger artists and companies don't have the creativity or talent as the smaller, but they have a bigger audience, more money, more connections, or a more marketable look or sound. This draws in an audience or customer base, and the original creator of the work is never known, or becomes known long after the bigger name cashes in on their ideas and work.